WOW Air has today announced the launch of one-way flights from London to the USA for less than £100, making transatlantic travel that more affordable.
Thrifty travellers can fly to either Boston or Washington D.C. from as little as £99 beginning in April 2015.
The flights, aboard Airbus A321s and Airbus 320s for those plane spotters out there, will take off from London Gatwick and stop in the Icelandic capital of Reykjavik before passengers continue across the pond.
Skúli Mogensen, CEO of WOW air, has thrown down the gauntlet to his aviation competition with these new cheap fares.
Speaking about today’s announcement, he said: “This is just the beginning of our plans to transform low-cost transatlantic flights.
“Not only are we providing flights to the USA for less than a standard London to Edinburgh train ticket, we’re opening the market to a whole new market of travellers who might previously not have been able to afford transatlantic travel.
The low-cost airline market is scrambling to offer cheap flights to North America and I’m happy that we’ll be amongst the first to do so and at a price point that will no doubt cause our rivals to re-evaluate their plans.”
The news comes just months after the launch of Norwegian Air’s budget transatlantic flights from London to New York, Los Angeles and Fort Lauderdale in July 2014, which heralded a new age in low-cost travel.
For many seasoned travellers there is a big difference between hopping on a cramped low-cost flight for two hours to Barcelona for the weekend and an eight and a half hour long haul without so much as a free Bloody Mary.
At the moment, WOW Air charges passengers £22 to check a bag and like other low-cost airlines you have to pay for any food and drink you wish to enjoy, which might cause a few rumbling tummies while crossing the Atlantic.
But a good deal is a good deal and the consensus from the initial Norwegian Air passengers has overwhelmingly been: if the price is right, why not?
The first £99 WOW Air flights go on sale today – will you be taking your chances? Let us know on Twitter.
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